NYSE: ICE

After decades of growth, acquisitions and expansion, Intercontinental Exchange (ICE) wanted to seize the narrative, connect their business lines, and tell people not only what they do, but why it’s important. Problem was, nobody knew who they were. So we created a 360 campaign featuring prominent connectors and influencers from the many industries ICE serves, including finance, entertainment, gaming, and yes, even NASCAR. We then wrapped it up under a new campaign line that showed how ICE helps people “Make the Connection.”