Jason Lazar

Creative Director - Copywriter - Editor

USPS

Digital, Direct Mail, Mobile, Print, TV, Video

ORCHESTRATED DELIVERY USPS wanted to announce all the changes they were making …

Lysol

The holidays are a time for joy, cheer, and celebration. Unfortunately, …

Volkswagen ID.4

Digital, Mobile

Despite being one of the largest automakers in the world, Volkswagen …

U.S. ARMY

Digital, Mobile, Video

The U.S. Army has many different divisions that all serve a vital …

Charles Schwab

Digital, OOH, Print, TV

Charles Schwab’s iconic “Talk to Chuck” campaign was originally conceived after …

Ritz Crackers

Digital, Print, TV

Ritz is the snack that’s always “Open for Fun,” so we created …

Ritz Crackerfuls

Digital, Mobile, Radio, TV

You never know when you’ll go hungry, so always be prepared …

Ritz Toasted Chips

Digital, Mobile, OOH, Print

Move over potato chips, there’s a new chip in town. And it …

HEMPONAIR

Digital, Mobile, Print

HEMPONAIR is an online lifestyle magazine that serves as a gentleman’s guide …

Unicef

Digital, Mobile

The United Nations Children’s Fund (UNICEF) operates in more than 190 countries …

ABOUT

Hi,

Thanks for visiting. My name is Jason and I’m a seasoned Creative Director/Copywriter with over 15 years of advertising and marketing experience. I’ve worked in Account Management, Business Development, and of course the Creative department at some of today’s biggest ad agencies, forging an unusual path that’s given me a unique perspective and skillset as both a well-versed creative and experienced business lead in the industry—something many of the agencies and startups I’ve worked with can attest to. Hopefully you will as well. I look forward to working together.

SKILLS

Creative Direction

Mentor or shaman, take your pick. Either way, the work gets done. On time and in fashion. Usually.

Copywriting

Headlines, tweets, manifestos, scripts, and even the occasional birthday card.

Design

Because the last thing you need is another copywriter telling you where to shove that logo.

Client Hand-Holding

For those ``off strategy`` ideas.

Problem Solving

If there's a jam, I'm your man.

Karaoke

After all those late-night client changes, you're gonna want someone who knows how to work that karaoke mic.

Angus Duck Walking

The main event at every holiday party.

Mixology

Every agency needs a decent bartender. And I know just where to find them.

Mick Jagger Strutting

There's no better way to let loose after a 3 hour client presentation.

EXPERIENCE

FREELANCE CREATIVE DIRECTOR

MRM // McCann (New York, NY)
September 2020- Present

FREELANCE ASSOCIATE CREATIVE DIRECTOR

Wunderman Thompson (New York, NY)
December 2019- June 2020

The Nature’s Bounty Co. (New York, NY)
November 2019- December 2019

MRM // McCann (New York, NY)
July 2018- November 2019

Saatchi & Saatchi (New York, NY)
July 2017- January 2018

Hearst/iCrossing (New York, NY)
August 2016- September 2016

Catch New York (New York, NY)
February 2016- April 2016

Seiden (New York, NY)
November 2015- January 2016

FREELANCE SENIOR COPYWRITER

Concept Farm (New York, NY)
July 2015- October 2015

Publicis (New York, NY)
November 2014- July 2015

SLICKSTER APP (NEW YORK, NY)
Creative Director, November 2016- Present
Create and direct all copy and brand marketing for Slickster,
an upstart travel/lifestyle activity planning app.

HEMPONAIR (NEW YORK, NY)
Creative/Editorial Director, May 2014- 2019
Created, run, and edit all content and design on hemponair.com
as well as all advertising and sponsored branded content.

MIAMI AD SCHOOL (NEW YORK, NY)
Teacher, April 2014- April 2015
Classes include “Digital Campaigns” and various portfolio reviews.

HAVAS WORLDWIDE (NEW YORK, NY)

Copywriter, March 2012- November 2014

Clients: Ritz, Charles Schwab, Dos Equis, Diageo, Live Nation,

Hershey’s, Atlantic City, Reckitt Benckiser (Lysol, Resolve, Woolite, etc.)

FREELANCE COPYWRITER

McGarry Bowen (New York, NY)
January 2012- March 2012

RPA (Los Angeles, CA)
October 2011- December 2011

Concept Farm (New York, NY)
September 2011- October 2011

Merkley + Partners (New York, NY)
June 2011- September 2011

CREATIVE INTERNSHIPS
July 2010- June 2011

Grey (New York, NY)
Clients: 3M, Pillsbury, Pringles, The American Egg Board

Mullen (Boston, MA)
Clients: JetBlue, Zappos, Planet Fitness, Panera Bread

Draftfcb (Chicago, IL)

Clients: State Farm, SC Johnson

DEUTSCH (NEW YORK, NY)
Business Development, April 2008- October 2008

OUR MAN IN HAVANA (NEW YORK, NY)
Account Executive, July 2007- February 2008

EDUCATION

Miami Ad School (San Francisco, CA)
July 2009- June 2011

Adhouse (New York, NY)
September 2007- September 2008

Queens College (Queens, NY)
B.A., Political Science, Business 2005
GPA: 3.7, Major GPA: 3.8
Honors: Graduated Cum Laude
Business & Liberal Arts Honors Program,
Political Science Honors Society

CONTACT

Email: jasonislazar@gmail.com

jasonislazar