Malaria No More

Every minute a child dies from malaria, but donating just $1 to Malaria No More can help save that child’s life. So to raise awareness and donations, we launched a pro-bono campaign with a simple premise: Malaria Sucks.

Using the icon of an orange lollipop as a symbol of the missed childhood caused by Malaria, we encouraged people to take selfies with the hashtag #malariasucks, then show the world how they suck, because malaria sucks.

On MalariaSucks.com, donors could upload their lollipop selfie to the “We Suck Photo Gallery,” then share their photo and charitable deed on social media, increasing both awareness and donations.

We also engaged celebrities and influencers to lead the charge by sending them lollipops for their own selfies, then asking them to post their shots on their social channels with our #malariasucks hashtag. Celebs such as Anthony Bourdain, Hilary Duff, Josh Groban, Mya, James Van Der Beek, Soulja Boy, and many more got in on the action.