Ritz Crackerfuls

You never know when you’ll go hungry, so always be prepared with a stash of Ritz Crackerfuls. To drive this message home, we created a campaign centered around fun ways of properly “stashing” a pack of Ritz Crackerfuls so you never get caught hungry. And we launched it at the exact place we’d find our hungry, munchie-induced audience—YouTube and Spotify.