U.S. ARMY

The U.S. Army has many different divisions that all serve a vital role in protecting our country, but recruiting for them can often be a challenge. With so many ways to serve, potential recruits have a hard time figuring out which division they should join and why.

At MRM//McCann, we were tasked with simplifying these divisions to increase interest and attract more recruits. From complete website overhauls for the U.S. Army National Guard to web and mobile refreshes, soldier interviews, online videos, and even direct mail pieces for the U.S. Army Reserve and Army Medicine, there were few consumer touchpoints we didn’t cover.

On the left are some website screenshots and a few sample soldier videos. You can also check out the URL below for the full experience.